Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Sep 14th, 2023 | 19:37

212. From Pitch to Partnership: The 5 P's of a Successful Wholesale Pitch

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

A successful wholesale pitch depends on multiple factors. But one thing is certain: without these 5 P's, you are all the less likely to nail your pitch. In this episode, I share these 5 key topics that you need to have prepared for buyers.

 

In this episode, you will be able to...

 

  • Recognize the 5 P's in a successful wholesale pitch: product, placement, pricing, promotion, and purchasing
  • Understand the nuances of each "P" & how you can BE prepared for pitching
  • Know where you might have holes in your pitch
  • And have next steps for what to do if you don't have these 5 P's nailed down!

 

Wizes, I’d love to hear from you! DM me on Instagram or LinkedIn and let me know which of the 5 P’s you need to get down next. You can find my Instagram and LinkedIn links in our full show notes here.

 

This episode is sponsored by Retail Ready®! If you listened in and know that you need support with YOUR 5 P’s, then you are the perfect fit for Retail Ready®. Retail Ready® is our online program for producers who are looking to have a solid retail strategy and increase their sales with less guesswork. Click here for our enrollment so that you can learn more and get your Q4 momentum started now!

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

A successful wholesale pitch depends on multiple factors. But one thing is certain: without these 5 P's, you are all the less likely to nail your pitch. In this episode, I share these 5 key topics that you need to have prepared for buyers.

 

In this episode, you will be able to...

 

  • Recognize the 5 P's in a successful wholesale pitch: product, placement, pricing, promotion, and purchasing
  • Understand the nuances of each "P" & how you can BE prepared for pitching
  • Know where you might have holes in your pitch
  • And have next steps for what to do if you don't have these 5 P's nailed down!

 

Wizes, I’d love to hear from you! DM me on Instagram or LinkedIn and let me know which of the 5 P’s you need to get down next. You can find my Instagram and LinkedIn links in our full show notes here.

 

This episode is sponsored by Retail Ready®! If you listened in and know that you need support with YOUR 5 P’s, then you are the perfect fit for Retail Ready®. Retail Ready® is our online program for producers who are looking to have a solid retail strategy and increase their sales with less guesswork. Click here for our enrollment so that you can learn more and get your Q4 momentum started now!