Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Sep 14th, 2023 | 18:00

212. From Pitch to Partnership: The 5 P's of a Successful Wholesale Pitch

A successful wholesale pitch depends on multiple factors. But one thing is certain: without these 5 P's, you are all the less likely to nail your pitch. In this episode, I share these 5 key topics that you need to have prepared for buyers.
 

In this episode, you will be able to...

  • Recognize the 5 P's in a successful wholesale pitch: product, placement, pricing, promotion, and purchasing
  • Understand the nuances of each "P" & how you can BE prepared for pitching
  • Know where you might have holes in your pitch
  • And have next steps for what to do if you don't have these 5 P's nailed down!


Wizes, I’d love to hear from you! DM me on Instagram or LinkedIn and let me know which of the 5 P’s you need to get down next. You can find my Instagram and LinkedIn links in our full show notes here.


This episode is sponsored by Retail Ready®! If you listened in and know that you need support with YOUR 5 P’s, then you are the perfect fit for Retail Ready®. Retail Ready® is our online program for producers who are looking to have a solid retail strategy and increase their sales with less guesswork. We are re-launching enrollment TODAY and can’t wait for you to join us. Click here for our quickstart enrollment so that you can learn more and get your Q4 momentum started now!

 

 

A successful wholesale pitch depends on multiple factors. But one thing is certain: without these 5 P's, you are all the less likely to nail your pitch. In this episode, I share these 5 key topics that you need to have prepared for buyers.
 

In this episode, you will be able to...

  • Recognize the 5 P's in a successful wholesale pitch: product, placement, pricing, promotion, and purchasing
  • Understand the nuances of each "P" & how you can BE prepared for pitching
  • Know where you might have holes in your pitch
  • And have next steps for what to do if you don't have these 5 P's nailed down!


Wizes, I’d love to hear from you! DM me on Instagram or LinkedIn and let me know which of the 5 P’s you need to get down next. You can find my Instagram and LinkedIn links in our full show notes here.


This episode is sponsored by Retail Ready®! If you listened in and know that you need support with YOUR 5 P’s, then you are the perfect fit for Retail Ready®. Retail Ready® is our online program for producers who are looking to have a solid retail strategy and increase their sales with less guesswork. We are re-launching enrollment TODAY and can’t wait for you to join us. Click here for our quickstart enrollment so that you can learn more and get your Q4 momentum started now!