Food Biz Wiz
51. Supporting Your Brand On Shelf: What's Working Now
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Will Ahearn, the President of Dirty Hands, manages over 100 brands in 1,000 retail accounts with the help of about 125 employees - or, as he likes to call them, “brothers & sisters.” On today’s episode, he’s sharing how your emerging food or beverage brand can support your sales on-shelf, develop key relationships in retail, and grow your brand through empathetic partnerships. Tune in to hear us discuss:
- Why it’s important to support your brand after you get on the shelf
- How you can continue to champion your product line from afar as you grow nationally
- HOW to show up, physically, to your accounts right now, and who to talk to once you do
- What you should avoid - at all costs - when you’re nurturing your brick & mortar retail accounts
Will drops SO much practical information on today’s show, and you’re going to love hearing his advice just as much as I loved speaking to him about brick & mortar grocery sales. Find the full show notes & Dirty Hand’s contact information by clicking here.
This episode is sponsored by WeStock, a platform that we love and recommend to our clients. WeStock modernizes the customer request process, allowing your raving fans to help you get on the retail shelf, and for you to capture their interest to build a wholesale pitch that WORKS. Find out more about WeStock by clicking here, and use code FOODBIZWIZ to save $100 off your subscription.
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Will Ahearn, the President of Dirty Hands, manages over 100 brands in 1,000 retail accounts with the help of about 125 employees - or, as he likes to call them, “brothers & sisters.” On today’s episode, he’s sharing how your emerging food or beverage brand can support your sales on-shelf, develop key relationships in retail, and grow your brand through empathetic partnerships. Tune in to hear us discuss:
- Why it’s important to support your brand after you get on the shelf
- How you can continue to champion your product line from afar as you grow nationally
- HOW to show up, physically, to your accounts right now, and who to talk to once you do
- What you should avoid - at all costs - when you’re nurturing your brick & mortar retail accounts
Will drops SO much practical information on today’s show, and you’re going to love hearing his advice just as much as I loved speaking to him about brick & mortar grocery sales. Find the full show notes & Dirty Hand’s contact information by clicking here.
This episode is sponsored by WeStock, a platform that we love and recommend to our clients. WeStock modernizes the customer request process, allowing your raving fans to help you get on the retail shelf, and for you to capture their interest to build a wholesale pitch that WORKS. Find out more about WeStock by clicking here, and use code FOODBIZWIZ to save $100 off your subscription.