Food Biz Wiz
193. Building a Retail-First, National, Values-Aligned Brand with Ibraheem Basir of A Dozen Cousins
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Ibraheem Basir, the founder and CEO of A Dozen Cousins, joins us for episode 193 of the Food Biz Wiz Podcast! If you haven’t heard about A Dozen Cousins, then you’re in for a special episode. A Dozen Cousins is the national bean, rice, and sauce company bringing Creole, Caribbean, and Latin American flavors to consumers in easy-to-cook meals.
You won’t want to miss hearing about…
- Why he focused on launching in retail first
- How he leveraged his food passion and industry experiences
- What values A Dozen Cousins stands for and how they weave them into their work
- Their process for hiring diverse, values-aligned team members and building team culture
Ibraheem’s wisdom in navigating the CPG scene is invaluable. Learn even more about his brand and send us a DM on Instagram, LinkedIn, or the Food Biz Wiz Facebook group by following this link to our full show notes. You can also find the links to the other episode and resources mentioned there, too!
This episode is sponsored by our mini Reorder Checklist! This checklist is a list of ways to onboard a new retailer so that you’re more likely to sell off those shelves and receive reorders. You can find our simplified version at the link here OR, if you’re a Retail Ready® student, you can find the longform version and training directly within our course platform!
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Ibraheem Basir, the founder and CEO of A Dozen Cousins, joins us for episode 193 of the Food Biz Wiz Podcast! If you haven’t heard about A Dozen Cousins, then you’re in for a special episode. A Dozen Cousins is the national bean, rice, and sauce company bringing Creole, Caribbean, and Latin American flavors to consumers in easy-to-cook meals.
You won’t want to miss hearing about…
- Why he focused on launching in retail first
- How he leveraged his food passion and industry experiences
- What values A Dozen Cousins stands for and how they weave them into their work
- Their process for hiring diverse, values-aligned team members and building team culture
Ibraheem’s wisdom in navigating the CPG scene is invaluable. Learn even more about his brand and send us a DM on Instagram, LinkedIn, or the Food Biz Wiz Facebook group by following this link to our full show notes. You can also find the links to the other episode and resources mentioned there, too!
This episode is sponsored by our mini Reorder Checklist! This checklist is a list of ways to onboard a new retailer so that you’re more likely to sell off those shelves and receive reorders. You can find our simplified version at the link here OR, if you’re a Retail Ready® student, you can find the longform version and training directly within our course platform!