Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Sep 28th, 2023 | 45:54

214. How Faire Can Help Your Brand Reach MORE Retailers & Receive MORE Orders

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

I WISH that Faire existed back when I was a buyer. If you're not familiar with Faire, Faire is an online B2B marketplace allowing independent retailers to find and to connect with brands like YOURS. In today's episode, Colin Ainsworth and Andy Bluestein from the Faire team join the podcast to share…

 

  • How Faire works, both from a brand and retailer perspective
  • Ways that brands can optimize their profiles for retailer discovery
  • The perks that retailers and brands receive for using Faire
  • And mistakes to avoid as a new or existing brand on the platform

 

Wizes, I want to know if you'll be updating your existing Faire profile soon, or even better, if you're finally going to join Faire after this episode! Snap a photo and tag me and the Faire team. Find the links to our Instagram, LinkedIn, and socials in our full show notes here.

 

This episode is sponsored by our mini Reorder Checklist! To support this episode’s theme, this checklist is a list of ways to onboard a new retailer so that you’re more likely to sell off those shelves and receive reorders. You can find our simplified version at the link here OR, if you’re a Retail Ready® student, you can find the longform version and training directly within our course platform!

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

I WISH that Faire existed back when I was a buyer. If you're not familiar with Faire, Faire is an online B2B marketplace allowing independent retailers to find and to connect with brands like YOURS. In today's episode, Colin Ainsworth and Andy Bluestein from the Faire team join the podcast to share…

 

  • How Faire works, both from a brand and retailer perspective
  • Ways that brands can optimize their profiles for retailer discovery
  • The perks that retailers and brands receive for using Faire
  • And mistakes to avoid as a new or existing brand on the platform

 

Wizes, I want to know if you'll be updating your existing Faire profile soon, or even better, if you're finally going to join Faire after this episode! Snap a photo and tag me and the Faire team. Find the links to our Instagram, LinkedIn, and socials in our full show notes here.

 

This episode is sponsored by our mini Reorder Checklist! To support this episode’s theme, this checklist is a list of ways to onboard a new retailer so that you’re more likely to sell off those shelves and receive reorders. You can find our simplified version at the link here OR, if you’re a Retail Ready® student, you can find the longform version and training directly within our course platform!