Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Jan 21st, 2021 | 50:17

77. Product Photography: How To Create and Execute Your Visual Strategy For Food Businesses

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

Captivating product photography is key to selling your food or beverage products online, creating engaging sell sheets, having a professional website, and more - but it can be expensive, time consuming, and frustrating if you’re not a photographer! Join me in conversation with professional photographer and the creator of the Flat Lay Play online course, Kimberly Murray, as she educates us on how to successfully create your product shots. In this show, we’ll cover:

 

  • How to prepare for your photoshoots
  • When to DIY your photography, and when to hire a professional
  • What 3 key pieces of equipment to use when you decide to DIY
  • How to make your images stand out online

 

For the full show notes, including Kimberly’s Flat Lay checklist and contact information, click here.

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

Captivating product photography is key to selling your food or beverage products online, creating engaging sell sheets, having a professional website, and more - but it can be expensive, time consuming, and frustrating if you’re not a photographer! Join me in conversation with professional photographer and the creator of the Flat Lay Play online course, Kimberly Murray, as she educates us on how to successfully create your product shots. In this show, we’ll cover:

 

  • How to prepare for your photoshoots
  • When to DIY your photography, and when to hire a professional
  • What 3 key pieces of equipment to use when you decide to DIY
  • How to make your images stand out online

 

For the full show notes, including Kimberly’s Flat Lay checklist and contact information, click here.