Food Biz Wiz
Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Mar 5th, 2020 |
48:10
32. Copy That Converts: Steal this Copywriter's Secrets to DRIVING SALES of your food or beverage brand
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Join me in conversation with professional food & beverage brand copywriter, Celsea Jenkins of Grassfed Copy, as we talk about writing copy that CONVERTS.
The art of copywriting goes beyond being a fantastic creative writer. At the end of the day, if the words and selling points on your packaging and website don’t turn browsers into buyers - it hasn’t done its job.
In today’s episode, we cover:
- How to know when you’re ready to hire a copywriter, and what to expect from that relationship (hint: don’t waste your money too early!)
- How brands can use creative copy to create a cohesive experience for their consumers - and why that’s key to brand loyalty
- How bootstrapped brands can write successful copy themselves using Celsea’s best copywriting tips
- How to ensure your copy actually leads to sales
From here, grab my behind-the-scenes insight from today’s episode by joining our free Facebook community at www.foodbizwiz.com, plus click here for the detailed show notes, including links to connect with Celsea’s social channels and her website. See you there!
This episode is supported by Brand24, my favorite online platform for tracking what people are saying about me and my business, online, in real time. Grab your free account by clicking here!
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Join me in conversation with professional food & beverage brand copywriter, Celsea Jenkins of Grassfed Copy, as we talk about writing copy that CONVERTS.
The art of copywriting goes beyond being a fantastic creative writer. At the end of the day, if the words and selling points on your packaging and website don’t turn browsers into buyers - it hasn’t done its job.
In today’s episode, we cover:
- How to know when you’re ready to hire a copywriter, and what to expect from that relationship (hint: don’t waste your money too early!)
- How brands can use creative copy to create a cohesive experience for their consumers - and why that’s key to brand loyalty
- How bootstrapped brands can write successful copy themselves using Celsea’s best copywriting tips
- How to ensure your copy actually leads to sales
From here, grab my behind-the-scenes insight from today’s episode by joining our free Facebook community at www.foodbizwiz.com, plus click here for the detailed show notes, including links to connect with Celsea’s social channels and her website. See you there!
This episode is supported by Brand24, my favorite online platform for tracking what people are saying about me and my business, online, in real time. Grab your free account by clicking here!