the BigAmateurism monologues

A series of events over the last 18 months—some unforeseeable—have created a perfect storm that will change college sports forever. The NCAA's bait an…

Jan 28th, 2022 | 1:08:08

For Power 5/NCAA Public Relations Campaigns, All Roads Lead to the Senate Commerce Committee

In this episode, I look at the role of the NCAA and Power 5 as propagandists in their quest for federal, protective intervention in college sports, emphasizing their target audience: the Senate Commerce Committee. Commerce has original legislative and oversight jurisdiction for sports-related matters and has been the epicenter of the NCAA/Power 5 campaigns to obtain unprecedented federal protections and immunities. The Power 5 now controls voluntary, private college sports regulation under the NCAA umbrella. How are they positioning themselves from a public messaging standpoint for a new and improved strategy in the Senate?