the BigAmateurism monologues

The “collegiate model” was invented in 2003 by former NCAA president Myles Brand to redefine the NCAA’s conceptualization of amateurism and the relationship between revenue-producing athletes and in-system stakeholder-beneficiaries. Brand used the same tactic that Walter Byers used in the 1950s through his invention of the “student-athlete.” The collegiate model has been put to many purposes, but its most effective and practical use is a justification for BigAmateurism’s maximization of revenue through the commercial exploitation of big-time football and men’s basketball. Like “amateurism” and the “student-athlete”, the “collegiate model” has no coherent or consistent meaning. This episode examines the history of the collegiate model and its use as a linguistics subterfuge to disguise the truth of BigAmateurism’s business model.